Guest lecturer, Yoko Akama
Graphic Design
-Making images (manipulate / technical )
- Conveying message / identity to market for client
- Framework for content, eg. materials
Collaborative work. Graphic design now repositioned as “communication design”. Communication strategies important. Depending on audience, look at how you’ll communicate. Might bring in branding specialist, PR, etc, and is very collaborative process.
Visual aspects:
-Colour
-Form
-Shape
-Aesthetics
-Emotion
-Mood
-Visual organisation ( lay out )
-Contrast/balance
Mind games of advertising, for example; Tim Tams. Naked lady surrounded by swirls of chocolate, trying to imply that if you eat Tim Tams you’ll look / feel that glamorous.
Advertising can reinforce or challenge dominant social paradigm.
Diesel fashion label good example of unconvential style of advertising. Virgin uses core message of being a pioneer, and youthful and energetic. Can’t have specific branding as business ventures too diverse.
Advertising pushes itself into your mental space, without your permission. Can be looked at as grafiti artists are trying to do the same and put their message into the same mental space.
What are the aims of our projects in a communication design point of view?
Engage with audience on a personal level, deciding who audience is and how to reach them.
Personal interpretation will always come into play. For example, picture and text juxtaposed.
